Branding Africa: the way forward.
Conference Proceeding
Ossei, C., Tjandra, N. C., Omar, M. & Ensor, J. (2012)
Branding Africa: the way forward
Purpose - The purpose of this paper is to investigate how Africa has been branded, and to propose strategies to re-brand Africa the as an attractive destination for both forei...
Determinants of international entrepreneurship of UK companies
Journal Article
Omar, M., Nwankwo, S., & Richards, D. (2008)
Determinants of international entrepreneurship of UK companies. World Review of Entrepreneurship, Management and Sustainable Development, 4, 1-18. https://doi.org/10.1504/WREMSD.2008.016204
Research indicates a positive correlation between firm-specific characteristics and international entrepreneurship, vis-a-vis the mode of market entry selected for overseas ma...
Do not do what the Romans do: determinants of international entrepreneurship of UK companies.
Journal Article
Omar, M., Nwankwo, S. & Richards, D. (2005)
Do not do what the Romans do: determinants of international entrepreneurship of UK companies. WORLD SUSTAINABLE DEVELOPMENT OUTLOOK. 1, 371-380
There is substantial research to indicate that a positive correlation exists between firm-specific characteristics of Multinational Corporations (MNC's) and their internationa...
The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup
Conference Proceeding
Theodoraki, E., Haija, S. A., Ali-Knight, J., Musinguzi, D., Omar, M., Canduela, J., & Bourne, S. (2014)
The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup. In Qatar Foundation Annual Research Conference Proceedings:
Qatar's growth, in terms of economic and political influence, is documented extensively in the literature and part of the country's long-term strategy for future development i...
They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets.
Book
Omar, M., & Lewrick, M. (2007)
They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. Edinburgh Napier University
There is substantial research to indicate that a correlation exists between the firm-specific characteristics of multi-national corporations (MNC’s) and the mode of entry sele...
The Dragon evolves:is the social market economy a chimaera?
Journal Article
Omar, M. & Handley-Schachler, M. (2003)
The Dragon evolves:is the social market economy a chimaera?. International Journal of Applied Marketing. 3, 82-92. ISSN 1742-2612
An earlier study by Deng and Dart (1999) shed a great deal of light on the unfolding dynamics of market orientation, searching out a range of macro-marketing concerns that may...
The effects of culture and politics on Foreign Direct Investment and sustainable development in China: some research hypotheses
Journal Article
Brown, A., Orr, A., Luo, J., Omar, M., & Handley-Schachler, M. (2006)
The effects of culture and politics on Foreign Direct Investment and sustainable development in China: some research hypotheses. World Review of Entrepreneurship, Management and Sustainable Development, 2(1/2), 89. https://doi.org/10.1504/wremsd.2006.009078
China's GDP reached US 1.159 trillion in 2001, making it the sixth largest economy in the world. In addition the Chinese government has reformed its economy, liberated market ...
The charismatic side of foreign direct investment in the economical and social Giant China.
Journal Article
Omar, M. & Handley-Schachler, M. (2004)
The charismatic side of foreign direct investment in the economical and social Giant China. Amity Global Business Review. 1, 54-59
Market orientation for many organisations seen as conceptual premise to instigate their
changing points, this applies with particular force to organisations in transition
econ...
Reducing risk in foreign market entry strategies: standardization versus modification
Journal Article
Omar, M., & Porter, M. (2011)
Reducing risk in foreign market entry strategies: standardization versus modification. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 21, 382-396. https://doi.org/10.1108/10595421111152174
Purpose
– The purpose of this paper is to investigate empirically the influence of six key contextual determinants upon the degree of standardization for firms who enter a ne...
FDI, international business and regulation: The behaviour of UK multinational corporations.
Journal Article
Smith-Hillman, A. V. & Omar, M. (2005)
FDI, international business and regulation: The behaviour of UK multinational corporations. European Business Review. 17, 69-82. doi:10.1108/09555340510576276. ISSN 0955-534X
Purpose - Multinational corporations (MNCs) occupy a central role within the process of globalisation as evidenced through global foreign direct investment (FDI) inflows value...