Market structure and enterprise competitiveness: strategic choices facing China's organic food industry.
Journal Article
Brown, A., Orr, A., Luo, J., Dezhang, W., Lu, S., Adams, J., & Omar, M. (2006)
Market structure and enterprise competitiveness: strategic choices facing China's organic food industry. World Review of Entrepreneurship, Management and Sustainable Development, 2(1-2), 161-172. https://doi.org/10.1504/WREMSD.2006.009082
This paper presents an analysis of the current situation of the Chinese organic food industry and a discussion of options for the future in terms of market structure, reorgani...
They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets.
Book
Omar, M., & Lewrick, M. (2007)
They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. Edinburgh Napier University
There is substantial research to indicate that a correlation exists between the firm-specific characteristics of multi-national corporations (MNC’s) and the mode of entry sele...
An investigation of key market growth factors that influence the “luxurisation” of golf industry in China
Journal Article
Zhang, C., Omar, M., & Tjandra, N. C. (2016)
An investigation of key market growth factors that influence the “luxurisation” of golf industry in China. Journal of Business, 1(2), 1-20. https://doi.org/10.18533/job.v1i2.23
This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest...
Advanced and emerging economies Generation Ys' perception towards country-of-origin.
Journal Article
Tjandra, N. C., Omar, M., & Ensor, J. (2015)
Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets, 10, 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146
Purpose
The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products.
...
Reducing risk in foreign market entry strategies: standardization versus modification
Journal Article
Omar, M., & Porter, M. (2011)
Reducing risk in foreign market entry strategies: standardization versus modification. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 21, 382-396. https://doi.org/10.1108/10595421111152174
Purpose
– The purpose of this paper is to investigate empirically the influence of six key contextual determinants upon the degree of standardization for firms who enter a ne...
Education for entrepreneurship and innovation: “Management capabilities for sustainable growth and success”
Journal Article
Lewrick, M., Omar, M., Raeside, R., & Sailer, K. (2011)
Education for entrepreneurship and innovation: “Management capabilities for sustainable growth and success”. World journal of entrepreneurship, management and sustainable development, 6(1/2), 1-18. doi:10.1108/20425961201000001
Entrepreneurship and innovation education has derived from
established university curriculum and the context is set of concepts and tools used
in the corporate world. The chal...
Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods.
Journal Article
Williams, J., & Omar, M. (2013)
Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods. Transnational Marketing Journal, 1, 59-71
Emerging markets are extremely diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lens of...
The application of the results of interconnectedness typology in a triadic relationship.
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014)
The application of the results of interconnectedness typology in a triadic relationship. In Agents of Change: ANZMAC 2014 Proceedings, (1072
This paper aims to explore the results of interconnectedness in a triadic relationship between a long-term savings and investments provider, Independent Financial Advisers (IF...
Sustainable energy policies as a source of competitive advantage in the UK service industry
Journal Article
Burrows, M., & Omar, M. (2007)
Sustainable energy policies as a source of competitive advantage in the UK service industry. World Review of Entrepreneurship, Management and Sustainable Development, 3, 231-250. https://doi.org/10.1504/WREMSD.2007.014043
The UK service industry has the ability to reduce costs by introducing energy efficiency to its operations. Barriers exist which hinder the implementation of energy efficient ...
Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University.
Journal Article
Williams, J., & Omar, M. (2014)
Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University. Journal of Marketing for Higher Education, 24(2), 222-242. https://doi.org/10.1080/08841241.2014.973471
Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategi...