Determinants of international entrepreneurship of UK companies
Journal Article
Omar, M., Nwankwo, S., & Richards, D. (2008)
Determinants of international entrepreneurship of UK companies. World Review of Entrepreneurship, Management and Sustainable Development, 4, 1-18. https://doi.org/10.1504/WREMSD.2008.016204
Research indicates a positive correlation between firm-specific characteristics and international entrepreneurship, vis-a-vis the mode of market entry selected for overseas ma...
The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup
Conference Proceeding
Theodoraki, E., Haija, S. A., Ali-Knight, J., Musinguzi, D., Omar, M., Canduela, J., & Bourne, S. (2014)
The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup. In Qatar Foundation Annual Research Conference Proceedings:
Qatar's growth, in terms of economic and political influence, is documented extensively in the literature and part of the country's long-term strategy for future development i...
Global brand market‐entry strategy to manage corporate reputation
Journal Article
Omar, M., Williams, R. L., & Lingelbach, D. (2009)
Global brand market‐entry strategy to manage corporate reputation. Journal of Product and Brand Management, 18(3), 177-187. doi:10.1108/10610420910957807
Purpose – This paper aims to present a case for the practical management of corporate reputation, in relation to two groups of concepts: communication, identity, and trust; an...
"Brand Soul"– The Renaming Principles of a Service Organization.
Presentation / Conference
Williams Jr, R., & Omar, M. (2011, December)
"Brand Soul"– The Renaming Principles of a Service Organization. Paper presented at 6th International Business and Social Science Research Conference
This paper investigates the process of renaming, and the impact that changing a service organizations‟ name has on its ability to profitably compete. It analyzes the role of t...
Experiencing the experience: an examination of the significance of impact factors during the three stages of transnational gastronomic tourism
Journal Article
Williams, H. A., Williams, J., & Omar, M. (2014)
Experiencing the experience: an examination of the significance of impact factors during the three stages of transnational gastronomic tourism. Transnational Marketing Journal, 2(1), 21-37
This paper examines infrastructure considerations and the significance of cocreation
within the Transnational Culinary Gastronomic Tourism Industry.
Gastronomic Tourists crave...
The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers.
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014)
The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers. In A. M. Docherty (Ed.), Academy of Marketing Annual Conference 2013 - Marketing Relevance Proceedings
The aim of this study is to investigate the impact of interconnectedness between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and custom...
Advanced and emerging economies Generation Ys' perception towards country-of-origin.
Journal Article
Tjandra, N. C., Omar, M., & Ensor, J. (2015)
Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets, 10, 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146
Purpose
The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products.
...
Education for entrepreneurship and innovation: “Management capabilities for sustainable growth and success”
Journal Article
Lewrick, M., Omar, M., Raeside, R., & Sailer, K. (2011)
Education for entrepreneurship and innovation: “Management capabilities for sustainable growth and success”. World journal of entrepreneurship, management and sustainable development, 6(1/2), 1-18. doi:10.1108/20425961201000001
Entrepreneurship and innovation education has derived from
established university curriculum and the context is set of concepts and tools used
in the corporate world. The chal...
Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods.
Journal Article
Williams, J., & Omar, M. (2013)
Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods. Transnational Marketing Journal, 1, 59-71
Emerging markets are extremely diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lens of...
Sustainable energy policies as a source of competitive advantage in the UK service industry
Journal Article
Burrows, M., & Omar, M. (2007)
Sustainable energy policies as a source of competitive advantage in the UK service industry. World Review of Entrepreneurship, Management and Sustainable Development, 3, 231-250. https://doi.org/10.1504/WREMSD.2007.014043
The UK service industry has the ability to reduce costs by introducing energy efficiency to its operations. Barriers exist which hinder the implementation of energy efficient ...