Do not do what the Romans do: determinants of international entrepreneurship of UK companies.
Journal Article
Omar, M., Nwankwo, S. & Richards, D. (2005)
Do not do what the Romans do: determinants of international entrepreneurship of UK companies. WORLD SUSTAINABLE DEVELOPMENT OUTLOOK. 1, 371-380
There is substantial research to indicate that a positive correlation exists between firm-specific characteristics of Multinational Corporations (MNC's) and their internationa...
Methodological issues in the determination of standardisation and Involvement strategies in international marketing.
Journal Article
Omar, M., Boyd, D. & Nwankwo, S. (2003)
Methodological issues in the determination of standardisation and Involvement strategies in international marketing. International Journal of Applied Marketing. 3, 93-113. ISSN 1742-2612
This paper offers a fresh methodological insight in examining the functional relationship between standardisation and involvement strategies in international marketing. It sta...