Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation.
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014)
Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. In Proceedings of 47th Academy of Marketing Conference
The concept of co-creation is inspired by the recognition of the changing role of customers from passive participation into active players. This recognition has led to the ide...
Sustainable energy policies as a source of competitive advantage in the UK service industry
Journal Article
Burrows, M., & Omar, M. (2007)
Sustainable energy policies as a source of competitive advantage in the UK service industry. World Review of Entrepreneurship, Management and Sustainable Development, 3, 231-250. https://doi.org/10.1504/WREMSD.2007.014043
The UK service industry has the ability to reduce costs by introducing energy efficiency to its operations. Barriers exist which hinder the implementation of energy efficient ...