17 results

Online banking in Bahrain: the role of attitudes and beliefs in shaping consumer behaviour

2003 - 2008
The advancesin communicationa nd computert echnology and the availability of the Internet have made it possibl...
Latifa Abdulrahman | Director of Studies: Dr Maktoba Omar Saad | Second Supervisor: John Adams

Process definition for innovation in trade fairs

2009 - 2013
Michael Pollmann | Director of Studies: Dr Maktoba Omar Saad | Second Supervisor: Prof Robert Raeside

Changes in innovation styles

2005 - 2008
Michael Lewrick | Director of Studies: Prof Robert Raeside | Second Supervisor: Dr Maktoba Omar Saad

The lore of the brand: an investigation into how organisations can build consumer engagement and brand affinity through a shared narrative

2008 - 2013
Mark Fowlestone | Director of Studies: Dr Maktoba Omar Saad | Second Supervisor: Lois Farquharson

The investigation of the key market growth factors for golf development in China as recreational and luxury product

2008 - 2014
Congshan Zhang | Director of Studies: Dr Maktoba Omar Saad | Second Supervisor: Dr Constantia Anastasiadou

Rebranding through renaming for strategic alignment in service organizations

2008 - 2012
Robert Williams | Director of Studies: Dr Maktoba Omar Saad | Second Supervisor: Dr Ahmed Hassanien

Critical investigation of the mobile information technology expert’s perspective on the impact of mobile application development within the German financial market and service industry

2013 - 2017
Klaus Hahn | Director of Studies: Dr Constantia Anastasiadou | Second Supervisor: Dr Maktoba Omar Saad

Towards an understanding of management impact in post-92 universities

2009 - 2016
Iain Mcintosh | Director of Studies: Dr Janice McMillan | Second Supervisor: Prof Paul Barron

Fifty shades of consumer engagement: an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook

2013 - 2017
Dr Agata Krowinska | Director of Studies: Prof John Ensor | Second Supervisor: Dr Maktoba Omar Saad

Achieving competative advantage in hybrid relationship businesses

2004 - 2007
Director of Studies: Dr Maktoba Omar Saad | Second Supervisor: Prof Robert Raeside