An investigative analysis of the factors influencing degree of involvement in a foreign market.
Journal Article
Omar, M., & Osei, C. (2015)
An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60
This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a...
An investigation of key market growth factors that influence the “luxurisation” of golf industry in China
Journal Article
Zhang, C., Omar, M., & Tjandra, N. C. (2016)
An investigation of key market growth factors that influence the “luxurisation” of golf industry in China. Journal of Business, 1(2), 1-20. https://doi.org/10.18533/job.v1i2.23
This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest...
E-consumer and the drive behind customer satisfaction: the Chinese online
Journal Article
Omar, M. (2010)
E-consumer and the drive behind customer satisfaction: the Chinese online. International Journal of Economics and Business Research, 2, 271-287. https://doi.org/10.1504/IJEBR.2010.032296
The purpose of this paper is to present and validate a model of factors influencing the customers' satisfaction on internet shopping in China. To attain these, a questionnaire...
Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters
Book Chapter
Lewrick, M., Omar, M., Williams Jr., R., Tjandra, N. C., & Lee, Z. (2015)
Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters. In E. Pantano (Ed.), Successful Technological Integration for Competitive Advantage in Retail Settings, 239-268. IGI Global. doi:10.4018/978-1-4666-8297-9.ch011
The retail industry market environment is very competitive; thus, in order to maintain their competitive advantage retailers are required to continuously come up with innovati...
Gastro-tourism as destination branding in emerging markets.
Journal Article
Williams, H. A., Williams, R. L., & Omar, M. (2014)
Gastro-tourism as destination branding in emerging markets. International Journal of Leisure and Tourism Marketing, 4(1), 1-18. https://doi.org/10.1504/IJLTM.2014.059257
Food related gastro-tourism refers to the pursuit of appealing, authentic, memorable culinary experiences of all kinds, while traveling internationally, regionally or even loc...
Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry.
Conference Proceeding
Tjandra, N. C., Ensor, J., Thomson, J. R., & Omar, M. (2014)
Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. In D. Arli, K. Kubacki, & S. Rundle-Thiele (Eds.), Agents of Change: Proceedings of ANZMAC 2014
This paper aims to explore the power and influence of intermediaries in an intermediated relationship between a long-term savings and investments provider, Independent Financi...
The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market
Book Chapter
Williams, J., Omar, M., & Rajadhyaksha, U. (2012)
The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market. In K. S. Swan, & S. Zou (Eds.), Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing, 267-279. Emerald. https://doi.org/10.1108/S1474-7979%282012%290000023017
Addressing potential markets in emerging countries is an important development in international marketing, and over the last decade research has been energized by the model of...
Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation.
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014)
Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. In Proceedings of 47th Academy of Marketing Conference
The concept of co-creation is inspired by the recognition of the changing role of customers from passive participation into active players. This recognition has led to the ide...
They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets.
Book
Omar, M., & Lewrick, M. (2007)
They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. Edinburgh Napier University
There is substantial research to indicate that a correlation exists between the firm-specific characteristics of multi-national corporations (MNC’s) and the mode of entry sele...
Entrepreneurship Competencies and Management Capabilities for Innovation and Sustainable Growth: Empirical Study
Book Chapter
Omar, M., & Lewrick, M. (2010)
Entrepreneurship Competencies and Management Capabilities for Innovation and Sustainable Growth: Empirical Study. In L. Al-Hakim, & C. Jin (Eds.), Innovation in Business and Enterprise, 105-119. IGI GLobal. doi:10.4018/978-1-61520-643-8.ch008
The aim of this chapter is to challenge the context of innovation education. We build our arguments in step with actual practice analyzing data from over 200 innovative compan...