Market structure and enterprise competitiveness: strategic choices facing China's organic food industry.
Journal Article
Brown, A., Orr, A., Luo, J., Dezhang, W., Lu, S., Adams, J., & Omar, M. (2006)
Market structure and enterprise competitiveness: strategic choices facing China's organic food industry. World Review of Entrepreneurship, Management and Sustainable Development, 2(1-2), 161-172. https://doi.org/10.1504/WREMSD.2006.009082
This paper presents an analysis of the current situation of the Chinese organic food industry and a discussion of options for the future in terms of market structure, reorgani...
Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers
Journal Article
Omar, M., Bathgate, I., & Nwankwo, S. (2011)
Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness review : CR, 21, 224-237. https://doi.org/10.1108/10595421111117489
The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative categories identified in the l...
Marketing to the bottom of the pyramid: opportunities in emerging markets
Journal Article
Omar, M., & Williams, J. (2009)
Marketing to the bottom of the pyramid: opportunities in emerging markets. International Journal of Services, Economics and Management, 1, 427-446. https://doi.org/10.1504/IJSEM.2009.024845
The significance of emerging economies to global marketing within the context of a paradigm shift of international business is enormous. The purpose of this paper is to show t...
Global brand market‐entry strategy to manage corporate reputation
Journal Article
Omar, M., Williams, R. L., & Lingelbach, D. (2009)
Global brand market‐entry strategy to manage corporate reputation. Journal of Product and Brand Management, 18(3), 177-187. doi:10.1108/10610420910957807
Purpose – This paper aims to present a case for the practical management of corporate reputation, in relation to two groups of concepts: communication, identity, and trust; an...
E-consumer and the drive behind customer satisfaction: the Chinese online
Journal Article
Omar, M. (2010)
E-consumer and the drive behind customer satisfaction: the Chinese online. International Journal of Economics and Business Research, 2, 271-287. https://doi.org/10.1504/IJEBR.2010.032296
The purpose of this paper is to present and validate a model of factors influencing the customers' satisfaction on internet shopping in China. To attain these, a questionnaire...
Determinants of international entrepreneurship of UK companies
Journal Article
Omar, M., Nwankwo, S., & Richards, D. (2008)
Determinants of international entrepreneurship of UK companies. World Review of Entrepreneurship, Management and Sustainable Development, 4, 1-18. https://doi.org/10.1504/WREMSD.2008.016204
Research indicates a positive correlation between firm-specific characteristics and international entrepreneurship, vis-a-vis the mode of market entry selected for overseas ma...
Study on characteristics of jewelry consumption in United Kingdom and China
Journal Article
Omar, M., Zuowei, Y., & Adams, J. (2008)
Study on characteristics of jewelry consumption in United Kingdom and China. 880-01 Bao shi he bao shi xue za zhi = Baoshi he baoshixue zazhi = Journal of gems & gemmology, 10, 54-58
The United Kingdom,which is one of the largest consumer of jewelry in the world,has increased its need or desire for jewelry in the recent years and now arises an overall defi...
Managing and maintaining corporate reputation and brand identity: Haier Group logo
Journal Article
Omar, M., & Williams, J. (2006)
Managing and maintaining corporate reputation and brand identity: Haier Group logo. The journal of brand management an international journal, 13(4-5), 268-275. https://doi.org/10.1057/palgrave.bm.2540270
The riots against the World Trade Organization in Seattle and the protests in Washington present a real threat to the reputation of global firms. Those changes in circumstance...
The Dragon evolves:is the social market economy a chimaera?
Journal Article
Omar, M. & Handley-Schachler, M. (2003)
The Dragon evolves:is the social market economy a chimaera?. International Journal of Applied Marketing. 3, 82-92. ISSN 1742-2612
An earlier study by Deng and Dart (1999) shed a great deal of light on the unfolding dynamics of market orientation, searching out a range of macro-marketing concerns that may...
Education and training in innovation “Management Capability for Sustainable Growth Empirical Study”.
Book
Lerwick, M., & Omar, M. (2009)
Education and training in innovation “Management Capability for Sustainable Growth Empirical Study”. In Handbook of research on innovations systems for business: technologies and applications,Business Science Reference
.