54 results

The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall

Journal Article
Viol, M., Todd, L., Theodoraki, E., & Anastasiadou, C. (2018)
The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall. Tourism Management, 69, 246-262. https://doi.org/10.1016/j.tourman.2018.06.018
The role of commemorative events for event tourism has received marginal attention. Existing research primarily considers commemorative events for their social and political s...

The transgressive festival imagination and the idealisation of reversal

Journal Article
Jamieson, K., & Todd, L. (2021)
The transgressive festival imagination and the idealisation of reversal. Leisure Studies, 40(1), 57-68. https://doi.org/10.1080/02614367.2019.1693090
To consider the festival's potential as an activist tactic may seem naïve and disconnected from the colonising practices of event tourism. However, today's immersive and curat...

Negotiating privileged networks and exclusive mobilities: the case for a Deaf festival in Scotland’s festival city

Journal Article
Jamieson, K., & Todd, L. (2022)
Negotiating privileged networks and exclusive mobilities: the case for a Deaf festival in Scotland’s festival city. Annals of Leisure Research, 25(1), 5-22. https://doi.org/10.1080/11745398.2020.1809478
We explore the case for a Deaf festival in Edinburgh, the self-proclaimed 'world leading Festival City'. The formal recognition of British Sign Language in the BSL (Scotland) ...

Deconstructing commemorative narratives: the anniversaries of the fall of the Berlin Wall

Journal Article
Viol, M., Anastasiadou, C., Todd, L., & Theodoraki, E. (2024)
Deconstructing commemorative narratives: the anniversaries of the fall of the Berlin Wall. Leisure Studies, 43(1), 153-170. https://doi.org/10.1080/02614367.2023.2215468
Historically, researchers have studied commemorative events primarily for their political role in the (re)construction of contested national collective memories and identities...

Imaging Edinburgh as the ‘festival city’

Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2017, June)
Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...

Destination Competitiveness: A Comparative Study of Hong Kong, Macau, and Singapore

Journal Article
Todd, L., Leask, A., & Fyall, A. (2015)
Destination Competitiveness: A Comparative Study of Hong Kong, Macau, and Singapore. Tourism Analysis, 20(6), 593-605. https://doi.org/10.3727/108354215x14464845877832
This paper presents a comparative study of the destination competitiveness of Hong Kong, Singapore and Macau and those strategies developed to enhance their future position in...

Materiality, memories and lived event tourism experiences

Presentation / Conference
Todd, L., Leask, A., & Ensor, J. (2017, June)
Materiality, memories and lived event tourism experiences. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
Our paper furthers understanding of lived experiences in tourism settings as remembered by informants. We propose the value of a phenomenological ‘artefact elicitation’ method...

Meanings and myths: Semiotics of Edinburgh Castle

Presentation / Conference
Todd, L., & Furger, T. (2018, May)
Meanings and myths: Semiotics of Edinburgh Castle. Paper presented at Royal Anthropological Institute’s (RAI) Annual Conference: Art, Materiality and Representation, the Royal Anthropological Institute, The Department Of Africa, Oceania And The Americas Of The British Museum And The Department Of Anthropology At SOAS, London
Short abstract We will present initial themes from my study into the semiotics of Edinburgh Castle through analysing shared online images. As a semiotic sign, Edinburgh Castle...

Developing brand relationship theory for festivals: a study of the Edinburgh Festival Fringe.

Book
Todd, L. A. (2014)
Developing brand relationship theory for festivals: a study of the Edinburgh Festival Fringe. In I. S. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, 157-176. Routledge
INTRODUCTION Relationship principles prevail in consumer marketing practice where brands are imbued with human traits to strengthen their consumer appeal. The brand-as-a-pers...

Understanding primary stakeholders' multiple roles in hallmark event tourism management

Journal Article
Todd, L., Leask, A., & Ensor, J. (2017)
Understanding primary stakeholders' multiple roles in hallmark event tourism management. Tourism Management, 59, 494-509. https://doi.org/10.1016/j.tourman.2016.09.010
This paper contributes insights into stakeholder theory in hallmark event tourism and the implications for engaging primary stakeholders in further tourism management settings...
12 results

Smart Maritime Tourism: The New Wave of Digitalization

2022 - date
Mr Mahendrran Selvaduray | Director of Studies: Dr Ross Tinsley | Second Supervisor: Dr Constantia Anastasiadou

Community, organisational, and technological transitions: Mapping the places and spaces of Edinburgh as the festival city and Scotland's leading tourism destination

2023 - date
Jack Hansen | Director of Studies: Dr Louise Todd | Second Supervisor: Prof Anna Leask

Collective memory and identity in commemoration of the fall of the Berlin wall: narratives of the 2009 and 2014 anniversary events

2011 - 2016
Maren Viol | Director of Studies: Dr Eleni Theodoraki | Second Supervisor: Dr Constantia Anastasiadou

Accounting for Carbon Emission Trading: Usefulness, Framework and Application

2019 - date
Chendi Wang | Director of Studies: Prof Simon Gao | Second Supervisor: Dr Matthew Bonnett

Women, festival leadership and social transformations: The case of Edinburgh, the world's leading festival city

2019 - date
This research looks at the situation of women working in arts festivals in Edinburgh, try...
Bene Piccio | Director of Studies: Dr Louise Todd | Second Supervisor: Dr Martin Robertson

The impact of digital marketing on hospitality and emerging tourism in Saudi Arabia

2024 - date
Essa Al Khudaysh | Director of Studies: Dr Jackie Cameron | Second Supervisor: Dr Louise Todd

2022 - date
Christopher Barnes | Director of Studies: Dr Louise Todd | Second Supervisor: Dr Gary Kerr

Festival images: Brand image and stakeholders’ brand relationship types at the Edinburgh Festival Fringe

2007 - 2011
Dr Louise Todd | Director of Studies: Prof John Ensor | Second Supervisor: Prof Anna Leask

Key motivations influencing PMEs’ decision to pursue a Master’s degree via PEIs in Singapore

2018 - 2022
Calvin Shimin Tan | Director of Studies: Dr Joan McLatchie

An investigation of the key factors that influence perceptions of managers impacting sustainability of IT services organisations located in Singapore

2017 - 2022
Srinivas Bhattiprolu | Director of Studies: Dr Louise Todd
3 results

Dr Louise Todd's research-informed tourist gaze artwork featured in The Smart Leisure Guide (October 2022)

31 October 2022
'Louise Todd specialises in visual culture, Festivals, events and tourism as Associate Professor at Napier University. This academic research informs her artwork through the observation of people and ...

Arion’s Summer Get-Together at The Life Room Gallery, Edinburgh. August 2021. Artmag. Visual art review featuring the work of Louise Todd and four other artists: 'Louise Todd teaches a postgraduate course, Tourism, Society and Visual Culture at Edinburgh Napier University and she creatively explores her academic knowledge in her artwork... These charismatic paintings are so original and imaginative studying the hidden art of tourism and travel. These are not selfies but taken on a camera at a distance by a father, sister, friend – quick Kodak moments to preserve the relaxing, romantic reminiscences captured with nostalgic, dreamlike vision.'

28 August 2021
Arion’s Summer Get-Together at The Life Room Gallery, Edinburgh. August 2021. ArtMag. Visual art review featuring the work of Louise Todd and four other artists: 'Louise Todd teaches a postgraduate c...

University teams up with community researchers to help improve their neighbourhood

6 February 2020
A Team of community researchers will join forces with academics to help improve their neighbourhood. UK Research and Innovation today announced its backing for the Seven Kingdoms of Wester Hailes, on...
7 results

Dinner Party Debates: The Case for a Deaf Festival in the Festival City. Part of the Fringe Central Events Programme for Fringe participants. The BSL (Scotland) Act 2015 and subsequent National Plan (2017-2023) lays the foundation to improve the lives of BSL users in Scotland. Culture, public life and festivals figure within this mandate. This roundtable discussion takes the format of a lively dinner party and deliberates why Edinburgh should host Scotland's first Deaf festival.

Appleton Tower, Informatics Centre, Fringe Central, Edinburgh
10 August 2019

Visual Methods and Ethnography in Interdisciplinary Research

The Business School
6 March 2019 - 4 June 2019

Visual Methods and Ethnography Research Seminar and Workshop

The Rivers Suite, Craiglockhart Campus
11 May 2015

Universities of Scotland Events Conference, 2017 (USEC2017)

The Business School Edinburgh Napier University Craiglockhart Campus Colinton Road Edinburgh EH14 1DJ
24 March 2017

Festival Frontiers: The Festival City.

Edinburgh International Science Festival, Lomond Room, Pleasance, Edinburgh
8 April 2019

The Fringe - my BFF. Everyday branded products, from instant coffee to cars, have long been imbued by marketers with human traits as a means of appealing to consumers’ self-image. Indeed an interpersonal relationships metaphor is applied to some products, with them viewed as people – such as friends, partners, family members and even enemies. Since its origination in 1947, the Edinburgh Festival Fringe has grown in a relatively organic way to become the largest and most renowned festival in the world. My talk will consider if a phenomenon like the Fringe is considered in similar interpersonal terms by its consumers as they organise, attend, support, and participate in their various stakeholder roles, from audience members to performers, and beyond. I will discuss my research where I interviewed consumers about their relationships with the Fringe. I discovered that the Fringe is viewed in numerous interpersonal terms, from casual, childhood and best friendships; to marriages and flings; and even in darker obsessive terms. My research also uncovered that many relationships with the Fringe are life-long, change over time, and can impact upon important life decisions. What does this tell us about ourselves and how we relate to something which is neither another human being nor a valued product, but an experience?

Skeptics on The Fringe 2017, Edinburgh Skeptics Society, Banshee Labyrinth, Edinburgh
14 August 2017

An Edinburgh Festival City Map for Wester Hailes. This public engagement with research initiative was delivered as part of Explorathon 2019: European Researchers' Night. It involved a participative drawing and collage activity where members of the local community were asked to contribute to an Edinburgh Festival City Map for Wester Hailes

Whale Arts, Wester Hailes
27 September 2019