39 results

The Dynamics of Successful Events - The Experts Perspective

Journal Article
Ensor, J., Robertson, M., & Ali-Knight, J. (2007)
The Dynamics of Successful Events - The Experts Perspective. Managing Leisure, 12(3), 223-235. https://doi.org/10.1080/13606710701406550
Interviews with key leaders formed the basis of this exploratory research to elicit and identify the key factors that festival leaders perceive as the characteristics of creat...

Access—A Research Agenda for Edinburgh Festivals

Journal Article
Carlsen, J., Ali-Knight, J., & Robertson, M. (2007)
Access—A Research Agenda for Edinburgh Festivals. Event Management, 11(1), 3-11. https://doi.org/10.3727/152599508783943237
Festivals and events have assumed a prominent place in the social and economic fabric of Edinburgh, to a point where it now enjoys a reputation as a leading festival and event...

Festivals and events: Beyond economic impacts

Journal Article
Carlsen, J., Robertson, M., & Ali-Knight, J. (2007)
Festivals and events: Beyond economic impacts. Event Management, 11(1-2), 1-2. https://doi.org/10.3727/152599508783943200
Festivals and events have assumed a prominent place in the social and economic fabric of Edinburgh, to a point where it now enjoys a reputation as a leading festival and event...

Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing

Book Chapter
Robertson, M., & Wardrop, K. M. (2004)
Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (115-129). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50013-2
This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events ...

Introduction to arts, culture and leisure

Book Chapter
Ali-Knight, J., & Robertson, M. (2004)
Introduction to arts, culture and leisure. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (3-13). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50006-5
No abstract available.

Visitor management for festivals and events

Book Chapter
Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2004)
Visitor management for festivals and events. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (65-79). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50010-7
This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate leve...

Edinburgh's Winter Festival.

Book Chapter
Wardrop, K. M., & Robertson, M. (2004)
Edinburgh's Winter Festival. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (346-357). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50027-2
No abstract available.

Wine Tourism — A Thirst for Knowledge?

Journal Article
Charters, S., & Ali‐Knight, J. (2000)
Wine Tourism — A Thirst for Knowledge?. International Journal of Wine Marketing, 12(3), 70-80. https://doi.org/10.1108/eb008715
Wine tourism is a growing segment of the tourism industry. Wine tourists are not a homogeneous group, but seek differing components of the overall wine tourism experience. Thi...

Introduction

Book Chapter
Ali-Knight, J., Robertson, M., Ladkin, A., Fyall, A., Breheny, M., & McQuaid, R. W. (1987)
Introduction. In M. Breheny, R. W. McQuaid, J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), The Development of HIgh-Tech Industries: an international survey (1-10). Croom - Helm
5 results