Putting passion to work: Passionate labour in the fashion blogosphere
Journal Article
Logan-McFarlane, A., Hamilton, K., & Hewer, P. (2022)
Putting passion to work: Passionate labour in the fashion blogosphere. European Journal of Marketing, 56(4), 1210-1231. https://doi.org/10.1108/EJM-08-2019-0642
Purpose
This study aims to explore passionate labour in the fashion blogosphere and addresses two research questions: How does passion animate passionate labour? How does the ...
Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism
Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2020, September)
Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism. Paper presented at ATLAS annual conference 2020: Tourism as a driver of regional development and collaboration, Online
This paper presents emerging themes from our study of the semiotics that sustain the visual culture, consumption and place myth of Edinburgh, as the ‘world’s leading festival ...
#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours
Journal Article
McFarlane, A., & Samsioe, E. (in press)
#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours. Journal of Fashion Marketing and Management, 24(3), 399-413. https://doi.org/10.1108/JFMM-08-2019-0177
This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours.
Non-participativ...
Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’
Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2019, September)
Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’. Paper presented at Academy of Marketing, 18th annual colloquium on Arts, Heritage, Nonprofit & Social Marketing, University of Stirling
Reproducing the Fashion System: The Myth of the Influencer
Conference Proceeding
Logan-McFarlane, A., & Samsioe, E. (2018)
Reproducing the Fashion System: The Myth of the Influencer
Previous work in marketing has shown that the social media influencer plays an important role in attracting consumers to brands (Kapitan and Silvera 2016). The fashion ‘influe...
Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content.
Presentation / Conference
Rezai Namaghi, K., Thomson, E., & Logan-MacFarlane, A. (2017, July)
Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content. Paper presented at Academy of Marketing Conference, Hull
Social media is a relatively new form of interaction and communication. As such, methodologies for its analysis – netnographic methodologies – are still evolving, with approa...
‘Replikating’ celebrity fashion: how professionalizing the selfie through embodiment can lead to the attainment of micro-celebrity status
Presentation / Conference
Logan-McFarlane, A. (2017, July)
‘Replikating’ celebrity fashion: how professionalizing the selfie through embodiment can lead to the attainment of micro-celebrity status. Paper presented at Academy of Marketing
With the heightening proliferation of the selfie, a practice that has become norm thanks to societies prevailing obsession with capturing and circulating images, staging the i...
Imaging Edinburgh as the ‘festival city’
Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2017, June)
Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...
Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs
Conference Proceeding
Logan-McFarlane, A., Hamilton, K., & Hewer, P. (in press)
Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs. In Consumer Culture Theory 2017 Conference Proceedings
We explore passion and its link to consumption and entrepreneurial practice through the context of celebrity culture and fashion. Our contribution is to consider passionate la...
Netnography: observing and interacting with celebrity in the digital world
Journal Article
Logan, A. (2015)
Netnography: observing and interacting with celebrity in the digital world. Celebrity Studies, 6(3), 378-381. https://doi.org/10.1080/19392397.2015.1062652