Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore
Presentation / Conference
Leask, A., Barron, P., Fyall, A., & Todd, L. (2012, April)
Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore. Paper presented at Contemporary Issues in Hospitality Conference, Hotel and Tourism Management Institute (HTMi
No abstract available.
Generation Y: A supply-side comparative study of Western and Asian visitor attractions.
Conference Proceeding
Leask, A., Fyall, A., & Barron, P. (2012)
Generation Y: A supply-side comparative study of Western and Asian visitor attractions. In 2nd Interdisciplinary Tourism Research Conference Proceedings Book
No abstract available.
Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
Conference Proceeding
Leask, A., Barron, P., & Ensor, J. (2012)
Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumer...
Events management education.
Book Chapter
Leask, A., & Barron, P. (2011)
Events management education. In The Routledge Handbook of EventsRoutledge. https://doi.org/10.4324/9780203803936.ch30
This chapter considers the development of events management education and the close association that this has with the development of academic research in the events managemen...
Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector
Journal Article
Leask, A., Fyall, A., & Barron, P. (2011)
Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector. Current Issues in Tourism, 1-30. https://doi.org/10.1080/13683500.2011.642856
This study examines the extent to which Generation Y (Gen Y) serves as an opportunity or challenge for visitor attractions in the UK and the corresponding strategies adopted t...
Generation Y – East meets West: A Comparative Study of Attraction Engagement Strategies
Presentation / Conference
Leask, A., Barron, P. & Fyall, A. (2011, June)
Generation Y – East meets West: A Comparative Study of Attraction Engagement Strategies. Paper presented at Advancing the Social Science of Tourism, University of Surrey, Guildford
No abstract available.