Understanding primary stakeholders' multiple roles in hallmark event tourism management
Journal Article
Todd, L., Leask, A., & Ensor, J. (2017)
Understanding primary stakeholders' multiple roles in hallmark event tourism management. Tourism Management, 59, 494-509. https://doi.org/10.1016/j.tourman.2016.09.010
This paper contributes insights into stakeholder theory in hallmark event tourism and the implications for engaging primary stakeholders in further tourism management settings...
Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
Conference Proceeding
Leask, A., Barron, P., & Ensor, J. (2012)
Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumer...