Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism
Journal Article
Holder, A., Walters, G., Ruhanen, L., & Mkono, M. (2024)
Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism. Journal of Vacation Marketing, 30(2), 207-224. https://doi.org/10.1177/13567667221124343
Empirical studies of tourist socio-cultural aversions and their influence on tourist consumption are limited. A socio-cultural aversion describes the avoidance associated with...