Co-creating with intermediaries: Understanding their power and interest
Journal Article
Tjandra, N. C., Ensor, J., & Thomson, J. R. (2019)
Co-creating with intermediaries: Understanding their power and interest. Journal of Business to Business Marketing, 36(3-4), 319-339. https://doi.org/10.1080/1051712X.2019.1611086
Purpose: This paper aims to explore the power and interest of independent intermediaries in co-creation activities. More specifically, the study investigates the role of indep...
Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics
Journal Article
Egdell, V., Fuertes, V., Tjandra, N. C., & Chen, T. (2019)
Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics. Journal of Aging and Social Policy, 31(5), 445-466. https://doi.org/10.1080/08959420.2018.1563472
Many governments are seeking to encourage the extension of working lives to counteract potential labor market shortages that might result from population aging. Nevertheless, ...
The Impact of an Ageing Workforce on Employers in Hong Kong: A Study of the Service Sector
Report
Egdell, V., Fuertes, V., Tjandra, N., Chen, T. & Raeside, R. (2017)
The Impact of an Ageing Workforce on Employers in Hong Kong: A Study of the Service Sector. Edinburgh: Lawrence Ho Research Fund 2016-2017
No abstract available.
The future of Indonesian tobacco children: The future of Indonesian tobacco children: Implications for tobacco control policy
Presentation / Conference
Tjandra, N. C., Aroean, L., & Prabandari, Y. S. (2017, May)
The future of Indonesian tobacco children: The future of Indonesian tobacco children: Implications for tobacco control policy. Paper presented at 5th World Social Marketing Conference
This study aims to explore the Indonesian public perception towards the ethics of tobacco marketing activities, and their implications on young people. Six focus groups and th...
An investigation of key market growth factors that influence the “luxurisation” of golf industry in China
Journal Article
Zhang, C., Omar, M., & Tjandra, N. C. (2016)
An investigation of key market growth factors that influence the “luxurisation” of golf industry in China. Journal of Business, 1(2), 1-20. https://doi.org/10.18533/job.v1i2.23
This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest...
Evaluating the role and the contribution of intermediaries in developing a successful financial services brand.
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2015)
Evaluating the role and the contribution of intermediaries in developing a successful financial services brand
This study aims to evaluate intermediaries’ role in developing a successful brand. It
specifically focuses on the role and contribution of independent financial advisers (IFAs...
Advanced and emerging economies Generation Ys' perception towards country-of-origin.
Journal Article
Tjandra, N. C., Omar, M., & Ensor, J. (2015)
Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets, 10, 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146
Purpose
The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products.
...
To revel in someone else's misfortune? An exploration of the perception of Indonesian smokers towards tobacco marketing - A virtue ethics perspective
Conference Proceeding
Tjandra, N. C., Aroean, L., & Prabandari, Y. S. (2015)
To revel in someone else's misfortune? An exploration of the perception of Indonesian smokers towards tobacco marketing - A virtue ethics perspective
For a number of years tobacco companies have had a significant political and financial influence in Indonesia. The tobacco industry is one of the Indonesian government’s large...
Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters
Book Chapter
Lewrick, M., Omar, M., Williams Jr., R., Tjandra, N. C., & Lee, Z. (2015)
Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters. In E. Pantano (Ed.), Successful Technological Integration for Competitive Advantage in Retail Settings, 239-268. IGI Global. doi:10.4018/978-1-4666-8297-9.ch011
The retail industry market environment is very competitive; thus, in order to maintain their competitive advantage retailers are required to continuously come up with innovati...
Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry.
Conference Proceeding
Tjandra, N. C., Ensor, J., Thomson, J. R., & Omar, M. (2014)
Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. In D. Arli, K. Kubacki, & S. Rundle-Thiele (Eds.), Agents of Change: Proceedings of ANZMAC 2014
This paper aims to explore the power and influence of intermediaries in an intermediated relationship between a long-term savings and investments provider, Independent Financi...