Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective
Journal Article
Tjandra, N. C., Garavan, T. N., Aroean, L., & Prabandari, Y. S. (2022)
Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective. European Journal of Marketing, 56(4), 1042-1064. https://doi.org/10.1108/ejm-06-2019-0512
Purpose
The authors explore the metaphors people from Indonesia use to describe their propriety beliefs about the ethical legitimacy of tobacco advertising, promotion and spon...
Empowerment of Street Vendors: An Untapped Resource in the Informal Economy
Journal Article
Karunaratna, A. C., & Tjandra, N. C. (2021)
Empowerment of Street Vendors: An Untapped Resource in the Informal Economy. Colombo Business Journal, 12(1), 187-207. https://doi.org/10.4038/cbj.v12i1.75
Street vending has persisted for centuries and pervasive across the globe since it plays a remarkable role in fulfilling customer needs in the context of the informal economy....
Mega-events brand meaning co-creation: the Olympic case
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020)
Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539
Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong...
Independent financial adviser (IFA)-based brand equity pyramid
Journal Article
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2020)
Independent financial adviser (IFA)-based brand equity pyramid. Journal of Financial Services Marketing, 25, 53–64. https://doi.org/10.1057/s41264-020-00073-x
This paper aims to evaluate the applicability of the existing brand equity pyramid models in the context of independent financial advisers (IFAs) in the UK financial services ...
An evaluation of the effect of interconnectedness and the state of the relationships in a triad: A dynamic approach
Journal Article
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. (2020)
An evaluation of the effect of interconnectedness and the state of the relationships in a triad: A dynamic approach. Qualitative Market Research: An International Journal, 23(4), 821-841. https://doi.org/10.1108/QMR-02-2020-0029
Purpose This study aims to investigate the applicability of Ritter’s (2000) framework of interconnectedness in a triadic relationship between a provider, intermediaries and cu...
Public evaluation of the ethics of tobacco marketing in Indonesia: Symbiotic ethical approach
Journal Article
Tjandra, N., Aroean, L., & Prabandari, Y. S. (2020)
Public evaluation of the ethics of tobacco marketing in Indonesia: Symbiotic ethical approach. Qualitative Market Research: An International Journal, 23(4), 603-626. https://doi.org/10.1108/QMR-01-2020-0011
Purpose: This article aims to explore the public evaluation of the ethics of marketing tobacco in Indonesia through the theoretical lens of normative ethics.
Design: The pres...
Startup Branding: A Case Study of Pegipegi
Journal Article
Wismiarsi, T., Shihab, M. S., Hatta, H., & Tjandra, N. (2020)
Startup Branding: A Case Study of Pegipegi. Transnational Marketing Journal, 8(1), 27-50. https://doi.org/10.33182/tmj.v8i1.721
This study examines the brand strategy of a startup firm in Indonesia, Pegipegi, an online travel agent, which provides travel ticket and hotel reservation services. The study...
Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration
Journal Article
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019)
Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813
This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most...
An exploration of Indonesian smokers and non-smokers' perceptions towards the ethics of tobacco marketing
Presentation / Conference
Tjandra, N. C., Prabandari, Y. S., & Aroean, L. (2019, June)
An exploration of Indonesian smokers and non-smokers' perceptions towards the ethics of tobacco marketing. Paper presented at Emerging Markets Conference 2016
An exploration of the Indonesian public perceptions of the ethics of tobacco advertising
Presentation / Conference
Tjandra, N. C., Aroean, L., & Prabandari, Y. S. (2019, June)
An exploration of the Indonesian public perceptions of the ethics of tobacco advertising. Paper presented at 6th World Social Marketing Conference, Edinburgh
This paper aims to explore the Indonesian public perceptions of the ethics of tobacco advertising. Six focus groups and thirty personal interviews were conducted in eight urba...