Behind the beer: An examination of ‘entrepreneurial’ motives for starting a craft brewery
Book Chapter
Ellis, V., & Richards, J. (2021)
Behind the beer: An examination of ‘entrepreneurial’ motives for starting a craft brewery. In D. Clarke, V. Ellis, H. Patrick-Thomson, & D. Weir (Eds.), Researching Craft Beer: Understanding Production, Community and Culture in an Evolving Sector. Bingley: Emerald
Brewing has experienced a considerable revival in recent years with the number of brewers in the UK being at its highest level since the 1930s (Cask Report, 2018). After decad...
Strategies for success? Market entry strategies of new craft beer producers
Book Chapter
Quinn, D., Ellis, V., & Richards, J. (2021)
Strategies for success? Market entry strategies of new craft beer producers. In D. Clarke, V. Ellis, H. Patrick-Thomson, & D. Weir (Eds.), Researching Craft Beer: Understanding Production, Community and Culture in an Evolving Sector. Bingley: Emerald
Fewer than half of UK start-up businesses will survive beyond 5 years and there are many, and complex, reasons for this (ONS, 2020). In the Scottish Small Business Survey of 2...