They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets.
Book
Omar, M., & Lewrick, M. (2007)
They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. Edinburgh Napier University
There is substantial research to indicate that a correlation exists between the firm-specific characteristics of multi-national corporations (MNC’s) and the mode of entry sele...