Branding Africa: the way forward.
Conference Proceeding
Ossei, C., Tjandra, N. C., Omar, M. & Ensor, J. (2012)
Branding Africa: the way forward
Purpose - The purpose of this paper is to investigate how Africa has been branded, and to propose strategies to re-brand Africa the as an attractive destination for both forei...
To revel in someone else's misfortune? An exploration of the perception of Indonesian smokers towards tobacco marketing - A virtue ethics perspective
Conference Proceeding
Tjandra, N. C., Aroean, L., & Prabandari, Y. S. (2015)
To revel in someone else's misfortune? An exploration of the perception of Indonesian smokers towards tobacco marketing - A virtue ethics perspective
For a number of years tobacco companies have had a significant political and financial influence in Indonesia. The tobacco industry is one of the Indonesian government’s large...
Tobacco children: Ethical evaluation of tobacco marketing in Indonesia
Conference Proceeding
Tjandra, N. C., Ensor, J., & Thomson, E. (2014)
Tobacco children: Ethical evaluation of tobacco marketing in Indonesia
In May 2010 the world discovered the “smoking baby”, a two year old Indonesian boy who smoked forty cigarettes a day. He became the youngest person in the world to receive tob...
An investigation of key market growth factors that influence the “luxurisation” of golf industry in China
Journal Article
Zhang, C., Omar, M., & Tjandra, N. C. (2016)
An investigation of key market growth factors that influence the “luxurisation” of golf industry in China. Journal of Business, 1(2), 1-20. https://doi.org/10.18533/job.v1i2.23
This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest...