Branding Africa: the way forward.
Conference Proceeding
Ossei, C., Tjandra, N. C., Omar, M. & Ensor, J. (2012)
Branding Africa: the way forward
Purpose - The purpose of this paper is to investigate how Africa has been branded, and to propose strategies to re-brand Africa the as an attractive destination for both forei...
Do not do what the Romans do: determinants of international entrepreneurship of UK companies.
Journal Article
Omar, M., Nwankwo, S. & Richards, D. (2005)
Do not do what the Romans do: determinants of international entrepreneurship of UK companies. WORLD SUSTAINABLE DEVELOPMENT OUTLOOK. 1, 371-380
There is substantial research to indicate that a positive correlation exists between firm-specific characteristics of Multinational Corporations (MNC's) and their internationa...
The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup
Conference Proceeding
Theodoraki, E., Haija, S. A., Ali-Knight, J., Musinguzi, D., Omar, M., Canduela, J., & Bourne, S. (2014)
The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup. In Qatar Foundation Annual Research Conference Proceedings:
Qatar's growth, in terms of economic and political influence, is documented extensively in the literature and part of the country's long-term strategy for future development i...
They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets.
Book
Omar, M., & Lewrick, M. (2007)
They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. Edinburgh Napier University
There is substantial research to indicate that a correlation exists between the firm-specific characteristics of multi-national corporations (MNC’s) and the mode of entry sele...
The Dragon evolves:is the social market economy a chimaera?
Journal Article
Omar, M. & Handley-Schachler, M. (2003)
The Dragon evolves:is the social market economy a chimaera?. International Journal of Applied Marketing. 3, 82-92. ISSN 1742-2612
An earlier study by Deng and Dart (1999) shed a great deal of light on the unfolding dynamics of market orientation, searching out a range of macro-marketing concerns that may...
Reducing risk in foreign market entry strategies: standardization versus modification
Journal Article
Omar, M., & Porter, M. (2011)
Reducing risk in foreign market entry strategies: standardization versus modification. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 21, 382-396. https://doi.org/10.1108/10595421111152174
Purpose
– The purpose of this paper is to investigate empirically the influence of six key contextual determinants upon the degree of standardization for firms who enter a ne...
An investigative analysis of the factors influencing degree of involvement in a foreign market.
Journal Article
Omar, M., & Osei, C. (2015)
An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60
This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a...
An investigation of key market growth factors that influence the “luxurisation” of golf industry in China
Journal Article
Zhang, C., Omar, M., & Tjandra, N. C. (2016)
An investigation of key market growth factors that influence the “luxurisation” of golf industry in China. Journal of Business, 1(2), 1-20. https://doi.org/10.18533/job.v1i2.23
This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest...