The Dragon evolves:is the social market economy a chimaera?
Journal Article
Omar, M. & Handley-Schachler, M. (2003)
The Dragon evolves:is the social market economy a chimaera?. International Journal of Applied Marketing. 3, 82-92. ISSN 1742-2612
An earlier study by Deng and Dart (1999) shed a great deal of light on the unfolding dynamics of market orientation, searching out a range of macro-marketing concerns that may...