The Use of Imagery in the Campaign Speeches of Barack Hussein Obama and John McCain during the 2008 US Presidential Election.
Journal Article
McGuire, D., Garavan, T. N., Cunningham, J., & Duffy, G. (2016)
The Use of Imagery in the Campaign Speeches of Barack Hussein Obama and John McCain during the 2008 US Presidential Election. Leadership and Organization Development Journal, 37(4), 430-449. https://doi.org/10.1108/LODJ-07-2014-0136
Purpose – The use of imagery in leadership speeches is becoming increasingly important in shaping the beliefs and actions of followers. The purpose of this paper is to investi...