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Download Available : Yes x Library Of Congress : PN1990 Broadcasting x Output Type : Other x People : James Blake x
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Download Available : Yes x Library Of Congress : PN1990 Broadcasting x Output Type : Other x People : James Blake x
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Personalised TV ads are the future – but is it time to panic?

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Blake, J. (2015)
Personalised TV ads are the future – but is it time to panic?
TV Advertising is evolving quickly. This article examines how the popularity of viewing content on mobile platforms is changing the way we advertise. VOD and OTT media servi...

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