Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh
Book Chapter
Urquhart, E., & Leask, A. (2019)
Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural ContextGoodfellow Publishers
The objectives of this chapter are to:
- Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences;
- Identify a...