Mega-events brand meaning co-creation: the Olympic case
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020)
Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539
Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong...
The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall
Journal Article
Viol, M., Todd, L., Theodoraki, E., & Anastasiadou, C. (2018)
The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall. Tourism Management, 69, 246-262. https://doi.org/10.1016/j.tourman.2018.06.018
The role of commemorative events for event tourism has received marginal attention. Existing research primarily considers commemorative events for their social and political s...
Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall
Presentation / Conference
Todd, L., Anastasiadou, C., Theodoraki, E., & Viol, M. (2014, September)
Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall. Paper presented at International Conference on Remembering in a Globalizing World: The Play and Interplay of Tourism, Memory, and Place
No abstract available.