69 results

Exploring film induced tourism implications on onsite heritage interpretation at heritage visitor attractions

Conference Proceeding
Bakiewicz, J., & Leask, A. (2014)
Exploring film induced tourism implications on onsite heritage interpretation at heritage visitor attractions. In M. Kozak, & N. Kozak (Eds.), 7th World Conference for Graduate Research in Tourism Hospitality and Leisure Proceedings Book, (388-393
Intorduction The previous research in the area of film induced tourism, although widely acknowledged, was not concerned with built heritage sites which have inherent restricti...

Engaging with new consumer markets – Museum Events and Generation Y

Conference Proceeding
Leask, A., & Barron, P. (2014)
Engaging with new consumer markets – Museum Events and Generation Y. In Proceedings of the International Conference Marketing Trends 2014
No abstract available

The Role of Edinburgh World Heritage in Managing a World Heritage City

Book Chapter
Leask, A. (2013)
The Role of Edinburgh World Heritage in Managing a World Heritage City. In Contemporary Cases in Heritage
No abstract available.

Revenue Management at Heritage Attractions

Book Chapter
Leask, A. (2013)
Revenue Management at Heritage Attractions. In P. Legohérel, E. Poutier, & A. Fyall (Eds.), Revenue Management for Hospitality and Tourism,
This chapter focuses on how revenue management might be suitable for use as a tool in developing the effective management of heritage visitor attractions (HVAs). It begins wit...

Generation Y: An Agenda for Future Visitor Attraction Research

Journal Article
Leask, A., Fyall, A., & Barron, P. (2014)
Generation Y: An Agenda for Future Visitor Attraction Research. International Journal of Tourism Research, 16(5), 462-471. doi:10.1002/jtr.1940
This study provides a comprehensive secondary-based synthesis of previous studies on the profile and patterns of consumption of Generation Y, their consumption experiences and...

Managing revenue in Scottish visitor attractions.

Journal Article
Leask, A., Fyall, A., & Garrod, B. (2012)
Managing revenue in Scottish visitor attractions. Current Issues in Tourism, 1-26. https://doi.org/10.1080/13683500.2012.667070
Revenue management is often identified as a potentially valuable tool for addressing some of the challenges currently facing visitor attractions. This article sets out to inve...

Engaging residents as stakeholders of the visitor attraction.

Journal Article
Garrod, B., Fyall, A., Leask, A., & Reid, E. (2012)
Engaging residents as stakeholders of the visitor attraction. Tourism Management, 33, 1159-1173. https://doi.org/10.1016/j.tourman.2011.11.014
While local residents are widely recognised to play a pivotal role in the development and management of destinations, their role in the context of visitor attractions has larg...

Exploring the relationship between visitor attractions and events: definitions and management factors

Journal Article
Weidenfeld, A., & Leask, A. (2013)
Exploring the relationship between visitor attractions and events: definitions and management factors. Current Issues in Tourism, 16(6), 552-569. https://doi.org/10.1080/13683500.2012.702736
The growing definitional debate on the terms ‘visitor attractions’ and ‘events’ highlights the need to compare their key determinants and management factors. The article elabo...

Engaging with Gen Y at museum events

Presentation / Conference
Leask, A., Barron, P. & Todd, L. (2012, June)
Engaging with Gen Y at museum events. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,, Belfast, Northern Ireland
No abstract available.

Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore

Presentation / Conference
Leask, A., Barron, P., Fyall, A., & Todd, L. (2012, April)
Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore. Paper presented at Contemporary Issues in Hospitality Conference, Hotel and Tourism Management Institute (HTMi
No abstract available.
6 results

A Critical Evaluation of the Factors that Influence Visitor Engagement with UK Slavery Heritage Museums: A Blended Passive Symbolic Netnographic Study

2020 - 2023
There is a substantial body of literature in slave...
Dr Shemroy Roberts | Director of Studies: Dr Craig Wight | Second Supervisor: Prof Anna Leask

Sustainable festivals and events - an enquiry of leadership and futures

2015 - 2017
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...
Dr Martin Robertson | Director of Studies: Prof Anna Leask | Second Supervisor: Prof Jane Ali-Knight

The role of interactive technology in the co-creation of experience in Scottish visitor attractions

2014 - 2019
" As a sector that is reliant on the creation and management of memorable experiences, visitor attrac...
Dr Ellis Urquhart | Director of Studies: Prof Anna Leask | Second Supervisor: Dr Ivana Rihova

Heritage interpretation challenges and management issues at film-induced tourism heritage attractions: case studies of Rosslyn Chapel and Alnwick Castle

2011 - 2015
Although previous research has widely acknowledg...
Dr Justyna Bakiewicz | Director of Studies: Prof Anna Leask | Second Supervisor: Prof Paul Barron

Festival images: Brand image and stakeholders’ brand relationship types at the Edinburgh Festival Fringe

2007 - 2011
Dr Louise Todd | Director of Studies: Prof John Ensor | Second Supervisor: Prof Anna Leask

World heritage, tourism and national identity: a case study of the Acropolis in Athens, Greece

2005 - 2009
Tijana Rakic | Director of Studies: Prof John Ensor

Date