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Public evaluation of the ethics of tobacco marketing in Indonesia: Symbiotic ethical approach

Journal Article

Tjandra, N., Aroean, L., & Prabandari, Y. S. (2020)

Public evaluation of the ethics of tobacco marketing in Indonesia: Symbiotic ethical approach. Qualitative Market Research: An International Journal, 23(4), 603-626. https://doi.org/10.1108/QMR-01-2020-0011

Purpose: This article aims to explore the public evaluation of the ethics of marketing tobacco in Indonesia through the theoretical lens of normative ethics. Design: The pres...

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Riset ini menyebut pemerintah tak tegas atur iklan rokok

This research says the government is not firm in regulating tobacco advertising

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