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Director Of Studies
Sustainable festivals and events - an enquiry of leadership and futures
2015 - 2017
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...
Dr Martin Robertson
| Director of Studies:
Prof Anna Leask
| Second Supervisor:
Prof Jane Ali-Knight
Customer retention through continuous improvement (CI), culture and customer service
2009 - 2013
Customer retention has long been considered an important element in achieving competitive advantage for business org...
Dr Barbara McCrory
| Director of Studies:
Dr Nick Pilcher
| Second Supervisor:
Dr Janice McMillan
The role of niche tourism products in destination development
2009 - 2011
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...
Prof Jane Ali-Knight
| Director of Studies:
Prof John Ensor
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