Practice-based segmentation: taxonomy of C2C co-creation practice segments
Journal Article
Rihova, I. (2019)
Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096
Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as ...
Event Design in outdoor music festival audience behaviour (a critical transformative research note)
Journal Article
Robertson, M., Hutton, A., & Brown, S. (2018)
Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157
This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theo...
Critical Event Studies: Issues and Perspectives
Journal Article
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018)
Critical Event Studies: Issues and Perspectives. Event Management, 22(6), 865-874. https://doi.org/10.3727/152599518x15346132863193
In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crt...
Guest editorial
Journal Article
Platt, L., & Ali-Knight, J. (2018)
Guest editorial. Journal of Place Management and Development, 11(3), 262-265. https://doi.org/10.1108/jpmd-08-2018-131
Authors are guest editors of special issue of Journal to Place Management and Development.
Event futures: innovation, creativity and collaboration
Journal Article
Jaimangal-Jones, D., Robertson, M., & Jackson, C. (2018)
Event futures: innovation, creativity and collaboration. International Journal of Event and Festival Management, 9(2), 5. https://doi.org/10.1108/IJEFM-05-2018-0032
This special issue has at its centre the theme Event Futures: innovation, creativity and collaboration. This theme was the basis of the Association for Events Management Educa...
Special Issue: Grassroots Festivals and Place Making
Journal Article
(2018)
Special Issue: Grassroots Festivals and Place Making. Journal of Place Management and Development, 11(3),
Authors are editors of the special issue to Journal of Place Management and Development.
Special Issue: Critical Event Studies: Issues and Perspectives
Journal Article
(2018)
Special Issue: Critical Event Studies: Issues and Perspectives. Event Management, 22(6),
Authors are guest editors of a special issue to the journal Event Management.
Event Venue Satisfaction and Its Impact On Sponsorship Outcomes
Journal Article
Michelini, L., Iasevoli, G., & Theodoraki, E. (2017)
Event Venue Satisfaction and Its Impact On Sponsorship Outcomes. Event Management, 21(3), 319-331. https://doi.org/10.3727/152599517x14942648527536
The importance of sponsorship as a marketing communications tool is well recognized in the event literature. Despite the growth in event sponsorship investments and the increa...
Progressing socio-cultural impact evaluation for festivals
Journal Article
Robertson, M., Rogers, P., & Leask, A. (2009)
Progressing socio-cultural impact evaluation for festivals. Journal of Policy Research in Tourism, Leisure and Events, 1(2), 156-169. https://doi.org/10.1080/19407960902992233
The research project reported in this paper set out to advance the knowledge base of socio‐cultural festival evaluation and, through industry and academic liaison, produce a r...