Building resilience and future proofing events education
Conference Proceeding
Jaimangal-Jones, D., Jackson, C., & Robertson, M. (2021)
Building resilience and future proofing events education
This session explores issues surrounding the design and delivery of Event Management programmes, specifically those related to their resilience and futureproofing. It addresse...
An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals
Journal Article
Strand, A., & Robertson, M. (2020)
An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538
The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generat...
Business Events - the application of design and transforming access
Presentation / Conference
Robertson, M., & McLachie, J. (2019, May)
Business Events - the application of design and transforming access. Paper presented at Atlas Business Tourism 2019 Special Interest Group Conference, Porvoo, Finland
This work introduces and critically reviews the changing notion of social responsibility in the behaviour and actions of Business Event provision and its management. In partic...
Critical Event Studies: Issues and Perspectives
Journal Article
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018)
Critical Event Studies: Issues and Perspectives. Event Management, 22(6), 865-874. https://doi.org/10.3727/152599518x15346132863193
In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crt...
Event Design in outdoor music festival audience behaviour (a critical transformative research note)
Journal Article
Robertson, M., Hutton, A., & Brown, S. (2018)
Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157
This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theo...
Festival leaders and resilient futures: Coastal Arts and Local Education
Presentation / Conference
Robertson, M. (2018, July)
Festival leaders and resilient futures: Coastal Arts and Local Education. Paper presented at Association of Event Management Educators (AEME) 2018 Event Education & Research: Coming of Age
Visioning is a process which focusses on a preferred future condition (Bazzanella et al., 2012). In the context of a small to medium sized town, economic and social pressures ...
An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event
Journal Article
Newland, B. L., & Robertson, M. (2018)
An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. https://doi.org/10.18666/JASM-2017-V10-I1-8324
The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose o...
Event futures: innovation, creativity and collaboration
Journal Article
Jaimangal-Jones, D., Robertson, M., & Jackson, C. (2018)
Event futures: innovation, creativity and collaboration. International Journal of Event and Festival Management, 9(2), 5. https://doi.org/10.1108/IJEFM-05-2018-0032
This special issue has at its centre the theme Event Futures: innovation, creativity and collaboration. This theme was the basis of the Association for Events Management Educa...
Special Issue: Critical Event Studies: Issues and Perspectives
Journal Article
(2018)
Special Issue: Critical Event Studies: Issues and Perspectives. Event Management, 22(6),
Authors are guest editors of a special issue to the journal Event Management.
Review of transformative festival leadership – a learning and teaching discussion
Presentation / Conference
Robertson, M. (2017, July)
Review of transformative festival leadership – a learning and teaching discussion. Paper presented at Association of Event Management Educators (AEME) 2017 Event Futures – Innovation, Creativity, Collaboration
A discussion of the linkage between the critical review of research in festival leadership and sustainable management, and critical creativity in Honours year (level 6) learni...