Edinburgh's Winter Festival.
Book Chapter
Wardrop, K. M., & Robertson, M. (2004)
Edinburgh's Winter Festival. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (346-357). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50027-2
No abstract available.
Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing
Book Chapter
Robertson, M., & Wardrop, K. M. (2004)
Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (115-129). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50013-2
This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events ...
Introduction to arts, culture and leisure
Book Chapter
Ali-Knight, J., & Robertson, M. (2004)
Introduction to arts, culture and leisure. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (3-13). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50006-5
No abstract available.