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Research Areas : Cyber-security x Library Of Congress : NE Print media x Download Available : Yes x Research Centres Groups : Centre for Distributed Computing, Networking and Security x

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Mass customisation through personalised brochures: the role of digital printing.

Journal Article

Migas, N., Anastasiadou, C. & Buchanan, W. J. (2006)

Mass customisation through personalised brochures: the role of digital printing. Information Systems. ISSN 0306-4379

This paper argues that despite the wide adoption of Internet technologies in destination marketing, information is still disseminated through printed brochures that have large...

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