Can Gamification Improve User Experience (UX) of Servitization in the Financial and Construction Sector?
Conference Proceeding
Khan, M. S., Charissis, V., & Harrison, D. K. (2022)
Can Gamification Improve User Experience (UX) of Servitization in the Financial and Construction Sector?. In HCI International 2022 - Late Breaking Papers. Interaction in New Media, Learning and Games (592-603). https://doi.org/10.1007/978-3-031-22131-6_44
The monetisation of the provision of consumer services rather than products is advantageous and leads to higher profit margins for the providing companies in comparison to the...