Developing and deploying marketing agility in an emerging economy: the case of Blue Skies
Journal Article
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2019)
Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 36(2), 190-212. https://doi.org/10.1108/imr-12-2017-0261
In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. ...
Motivations and mitigating business limitations in Scottish rural home-based businesses.
Journal Article
Kapasi, I., & Galloway, L. (2016)
Motivations and mitigating business limitations in Scottish rural home-based businesses. Local Economy, 31(3), 377-392. https://doi.org/10.1177/0269094216643029
This paper details a qualitative exploratory study of rural home-based businesses. Little is known about the formation or operation of home-based businesses in rural areas des...
Designing to engage a television audience: how are different media used in TV ident creation?
Journal Article
Macdonald, I. (2015)
Designing to engage a television audience: how are different media used in TV ident creation?. Arts and the Market, 5, 139-153. https://doi.org/10.1108/AAM-05-2014-0019
Purpose
The aims of this article are to illustrate how designers attempt to engage audiences through different media in tv idents; and to explore how the human mark (such as ...
Positive psychology: A movement to reintegrate career counselling within counselling psychology
Journal Article
Robertson, P. (2015)
Positive psychology: A movement to reintegrate career counselling within counselling psychology. Counselling psychology review / the British Psychological Society, 30(3), 26-35
Content & Focus: In the UK career counselling has tended to evolve separately from the counselling psychology profession. Elsewhere, notably in North America, counselling psyc...
How not to do it!! A salutary lesson on longitudinal and qualitative research approaches for entrepreneurship researchers
Journal Article
Galloway, L., Kapasi, I., & Whittam, G. (2015)
How not to do it!! A salutary lesson on longitudinal and qualitative research approaches for entrepreneurship researchers. International Journal of Entrepreneurial Behaviour and Research, 21(3), 489-500. https://doi.org/10.1108/ijebr-12-2013-0224
Purpose
The purpose of this paper is to report the experiences of researchers seeking to undertake mixed methods longitudinal research in the entrepreneurship discipline. In t...
Entrepreneurship, Leadership, and the Value of Feminist Approaches to Understanding Them
Journal Article
Galloway, L., Kapasi, I., & Sang, K. (2015)
Entrepreneurship, Leadership, and the Value of Feminist Approaches to Understanding Them. Journal of Small Business Management, 53(3), 683-692. https://doi.org/10.1111/jsbm.12178
Entrepreneurship research principally focuses on business growth. This focus valorizes the masculine and marginalizes other interpretations. Consequently, entrepreneurship is...
Work–Life Balance in Home-Based Businesses: A UK Study
Journal Article
Kapasi, I., & Galloway, L. (2015)
Work–Life Balance in Home-Based Businesses: A UK Study. International Journal of Entrepreneurship and Innovation, 16(1), 33-42. doi:10.5367/ijei.2015.0170
Home-based businesses are increasing in number throughout Western economies. One of the benefits of a home-based business is asserted to be improved work–life balance, yet the...
E-consumer and the drive behind customer satisfaction: the Chinese online
Journal Article
Omar, M. (2010)
E-consumer and the drive behind customer satisfaction: the Chinese online. International Journal of Economics and Business Research, 2, 271-287. https://doi.org/10.1504/IJEBR.2010.032296
The purpose of this paper is to present and validate a model of factors influencing the customers' satisfaction on internet shopping in China. To attain these, a questionnaire...
Marketing to the bottom of the pyramid: opportunities in emerging markets
Journal Article
Omar, M., & Williams, J. (2009)
Marketing to the bottom of the pyramid: opportunities in emerging markets. International Journal of Services, Economics and Management, 1, 427-446. https://doi.org/10.1504/IJSEM.2009.024845
The significance of emerging economies to global marketing within the context of a paradigm shift of international business is enormous. The purpose of this paper is to show t...
Global brand market‐entry strategy to manage corporate reputation
Journal Article
Omar, M., Williams, R. L., & Lingelbach, D. (2009)
Global brand market‐entry strategy to manage corporate reputation. Journal of Product and Brand Management, 18(3), 177-187. doi:10.1108/10610420910957807
Purpose – This paper aims to present a case for the practical management of corporate reputation, in relation to two groups of concepts: communication, identity, and trust; an...