Designing to engage a television audience: how are different media used in TV ident creation?
Journal Article
Macdonald, I. (2015)
Designing to engage a television audience: how are different media used in TV ident creation?. Arts and the Market, 5, 139-153. https://doi.org/10.1108/AAM-05-2014-0019
Purpose
The aims of this article are to illustrate how designers attempt to engage audiences through different media in tv idents; and to explore how the human mark (such as ...
Market structure and enterprise competitiveness: strategic choices facing China's organic food industry.
Journal Article
Brown, A., Orr, A., Luo, J., Dezhang, W., Lu, S., Adams, J., & Omar, M. (2006)
Market structure and enterprise competitiveness: strategic choices facing China's organic food industry. World Review of Entrepreneurship, Management and Sustainable Development, 2(1-2), 161-172. https://doi.org/10.1504/WREMSD.2006.009082
This paper presents an analysis of the current situation of the Chinese organic food industry and a discussion of options for the future in terms of market structure, reorgani...