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Designing to engage a television audience: how are different media used in TV ident creation?

Journal Article

Macdonald, I. (2015)

Designing to engage a television audience: how are different media used in TV ident creation?. Arts and the Market, 5, 139-153. https://doi.org/10.1108/AAM-05-2014-0019

Purpose  The aims of this article are to illustrate how designers attempt to engage audiences through different media in tv idents; and to explore how the human mark (such as ...

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