Branding Africa: the way forward.
Conference Proceeding
Ossei, C., Tjandra, N. C., Omar, M. & Ensor, J. (2012)
Branding Africa: the way forward
Purpose - The purpose of this paper is to investigate how Africa has been branded, and to propose strategies to re-brand Africa the as an attractive destination for both forei...
An investigation of key market growth factors that influence the “luxurisation” of golf industry in China
Journal Article
Zhang, C., Omar, M., & Tjandra, N. C. (2016)
An investigation of key market growth factors that influence the “luxurisation” of golf industry in China. Journal of Business, 1(2), 1-20. https://doi.org/10.18533/job.v1i2.23
This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest...