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Trucomment
A report for a start-up company on the categories of potential customers, their requirements and expectations, and a rationale for development priorities to ensure maximum commercialisation and monetisation.
A series of insights / ideas on the aspects that end-users find appealing about the existing interface, and how users expect this to develop, and the relative usefulness of promoted content and direct advertising.
To give the company a competitive edge through understanding of disruptive technologies and human-computer interaction research, enhancing their capability to analyse market developments and to carry out usability testing.
Start Date:
15 November 2013
End Date:
28 February 2014
Activity Type:
Externally Funded Research
Funder:
Scottish Funding Council
Value:
£
4950
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