Edinburgh Napier University

  This Innovate UK ICURe Discover is a 10-week, part-time online market discovery programme designed to support researchers and technicians in exploring their potential market. The programme aims to enhance market awareness and deepen the understanding
of potential technology applications.

How does it work?
Our 10-week, part-time online market discovery programme is developed using the lean startup methodology, which applies the scientific method (hypothesise, test, evaluate) to business ideas. Participants will learn how to use this approach to gauge their potential customers' opinions about their idea, product, or service. This programme is suitable for participants looking to explore the potential of their early-stage projects or those who require
a part-time commitment for market exploration.

AudEvo is a real-time, user-driven auditory calibration system that personalises sound reproduction based on an individual’s hearing profile and listening environment. Unlike traditional audiograms, which are limited to 11 frequency points and require controlled environments, AudEvo provides a dynamic, high-resolution auditory profile.

Key features include:
•Adaptive hearing assessment using head movements to determine equal perceived amplitude.
•Extended audiogram generation for precise auditory profiling beyond standard clinical tests.
•Automated sound correction for hearing aids, consumer audio devices, and assistive technologies.
•Compatibility with Android and iOS without requiring proprietary hardware.

This novel approach enables greater accuracy, accessibility, and scalability across audiology, assistive technology, and consumer audio markets.