Research Output
Uncertainty in Entrepreneurship
  Uncertainty. The power and risk of working with the unknown.
Ruth will be drawing on her experience as a designer for Tannoy, Linn, Aston Martin and her company Love Scotland, to talk about service design with social impact. Uncertainty requires skills to develop new products and services and Ruth will illustrate how to apply them to the context of wicked social problems, such as the Bloody Big Project.

  • Type:


  • Date:

    17 February 2021

  • Publication Status:


  • Funders:

    Edinburgh Napier Funded


Cochrane, R. (2021, February). Uncertainty in Entrepreneurship. Presented at Design Entrepreneurship Series, Maynooth University, Ireland


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