Citation
Williams, B., Entwistle, V., Haddow, G., & Wells, M. (2008). Promoting research participation: Why not advertise altruism?. Social Science and Medicine, 66(7), 1451-1456. https://doi.org/10.1016/j.socscimed.2007.12.013
Authors
Keywords
Response rate, Research participation, Altruism, Media, Advertising, Mass communication,
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