Political parties' use of web based marketing: some preliminary findings relating to first-time voters in the 2005 general election
Citation
Drummond, G. (2006). Political parties' use of web based marketing: some preliminary findings relating to first-time voters in the 2005 general election. International Journal of Nonprofit and Voluntary Sector Marketing, 11, 181-191. https://doi.org/10.1002/nvsm.23
Authors
Keywords
Political parties; marketing; websites; young voters; general election;
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