Research Output
Netnography and volunteer tourism: Critical reflections on conducting online research during a global pandemic
  COVID-19 curtailed a significant amount of research in the field, forcing social scientists to consider the future of fieldwork. Netnography seems to offer a covid-resistant alternative to traditional fieldwork methods. This paper expands knowledge of the netnographic approach, focusing on a study of spirituality in international volunteer tourists' experiences. It explores the potential of netnography as a research tool within the context of ongoing concerns around the viability and sustainability of physically travelling to collect data. As such, this paper presents a critical, reflective analysis of the main author's experience in conducting netnographic research during the pandemic, presenting the challenges and limitations, as well as the benefits of the method.

  • Type:

    Article

  • Date:

    14 June 2023

  • Publication Status:

    Published

  • Publisher

    Elsevier BV

  • DOI:

    10.1016/j.jhtm.2023.05.022

  • ISSN:

    1447-6770

  • Funders:

    Historic Funder (pre-Worktribe)

Citation

Polus, R., & Carr, N. (2023). Netnography and volunteer tourism: Critical reflections on conducting online research during a global pandemic. Journal of Hospitality and Tourism Management, 56, 42-45. https://doi.org/10.1016/j.jhtm.2023.05.022

Authors

Keywords

Netnography, Volunteer tourism, COVID-19, Spirituality, Critical reflections, Traditional ethnography

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