How Was Your Music Festival Experience? Impacts on Loyalty, Word-of-mouth, and Sustainability Behaviors
Citation
Sisson, A. D., & Alcorn, M. R. (2022). How Was Your Music Festival Experience? Impacts on Loyalty, Word-of-mouth, and Sustainability Behaviors. Event Management, 26(3), 565-585. https://doi.org/10.3727/152599521x16288665119495
Contributors
Keywords
Experience Economy, Loyalty, Music Festivals, Sustainability Behaviors, Word-of-Mouth
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