Edinburgh Napier University

  This article reports the results of empirical research into the renovation practices adopted by hotels in Egypt, and the perception of general managers in this particular sector. Analyses of questionnaire results suggest that significantly different groupings exist within the respondent hotels studied with respect to the emphasis placed on the objectives, reasons, barriers, forces and process of renovation activities. The fundamental analysis of this paper is that renovation policy should be driven by an effective plan and guidelines adopted by the decision makers in the hotel. Despite the importance of renovation, owners do not value it as an important marketing tool. There is, therefore, a need for the continued development and investment in renovation in Egypt.