Research Output
Changing Public Opinion on Fashion and Age: Unpacking Narrative Strategy in Instagram Message Posts of 50+ Fashion Influencers
  Our study aims to investigate how narrative strategy can be employed to change public opinion on age in the Western beauty and fashion market. Our unique contribution lies in the interpretation of Instagram message post content to reveal how composition, style and genre form part of SMI narrative strategy.

  • Date:

    27 June 2023

  • Publication Status:

    Unpublished

  • Funders:

    Edinburgh Napier Funded

Citation

Logan-McFarlane, A., & Samsioe, E. (2023, June). Changing Public Opinion on Fashion and Age: Unpacking Narrative Strategy in Instagram Message Posts of 50+ Fashion Influencers. Paper presented at Consumer Culture Theory (CCT), Lund University, Sweden

Authors

Keywords

influencer, fashion, age, narrative, Instagram

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