Branding strategy and consumer high-technology product.
Citation
Hamann, D., Williams, J. & Omar, M. (2007). Branding strategy and consumer high-technology product. Journal of Product and Brand Management. 16, 98-111. doi:10.1108/10610420710739973. ISSN 1061-0421
Authors
Keywords
brands; consumer behaviour; perception; product image; high-technology;
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