Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum
Journal Article
Pich, C., Harvey, J., Armannsdottir, G., Poorrezaei, M., Branco-Illodo, I., & Kincaid, A. (2018)
Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum. International Journal of Market Research, 60(6), 589-610. https://doi.org/10.1177/1470785318793260
This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom’s membership of the European Union. Using the ...