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4 results

An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels

Thesis
Soraghan, C. An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090514
Recently, social marketers have adopted the use of ‘nudging’ as a technique to influence behaviour through subtle tweaks to the environment (Thaler & Sunstein, 2008). Front of...

An ethnographic interpretation of the work environment within a creative culture in the advertising sector

Thesis
Band, C. An ethnographic interpretation of the work environment within a creative culture in the advertising sector. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6613
Purpose and rationale The purpose of the exploratory research is to provide a deeper understanding of how the work environment enhances or constrains organisational creativit...

Branding through renaming for strategic alignment in service organisations

Thesis
Williams, R. L. Branding through renaming for strategic alignment in service organisations. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6657
The overall goal of this study was to develop a theoretically based and empirically grounded process framework to understand radical organisational renaming within service ind...

Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe

Thesis
Todd, L. A. Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/4344
The Edinburgh Festival Fringe (The Fringe) is the largest arts festival in the world and it has inspired the creation of similar festivals world-wide. Since its conception in ...