"Brand Soul"– The Renaming Principles of a Service Organization.
Presentation / Conference
Williams Jr, R., & Omar, M. (2011, December)
"Brand Soul"– The Renaming Principles of a Service Organization. Paper presented at 6th International Business and Social Science Research Conference
This paper investigates the process of renaming, and the impact that changing a service organizations‟ name has on its ability to profitably compete. It analyzes the role of t...
Figuring Home: the role of commodities in the transnational experience.
Journal Article
Penman, C., & Omar, M. (2011)
Figuring Home: the role of commodities in the transnational experience. Language and Intercultural Communication, 11, 338-350. https://doi.org/10.1080/14708477.2011.613477
This article proposes to investigate the role played by material goods in the transnational experience. Previous research has shown that the movement of people across the worl...
Reducing risk in foreign market entry strategies: standardization versus modification
Journal Article
Omar, M., & Porter, M. (2011)
Reducing risk in foreign market entry strategies: standardization versus modification. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 21, 382-396. https://doi.org/10.1108/10595421111152174
Purpose
– The purpose of this paper is to investigate empirically the influence of six key contextual determinants upon the degree of standardization for firms who enter a ne...
Sourcing or selling: value flame at the base of the pyramid
Journal Article
Williams, J., Omar, M., & Ensor, J. (2011)
Sourcing or selling: value flame at the base of the pyramid. Marketing Intelligence and Planning, 29, 232-246. https://doi.org/10.1108/02634501111129220
Purpose – Much has been written concerning the value and validity of the bottom of the pyramid (BOP) model, as a strategy for multi-national corporation (MNC) growth. The mode...
The brand‐wagon: emerging art markets and the Venice Biennale
Journal Article
Rodner, V. L., Omar, M., & Thomson, E. (2011)
The brand‐wagon: emerging art markets and the Venice Biennale. Marketing Intelligence and Planning, 29, 319-336. https://doi.org/10.1108/02634501111129275
Purpose
– The purpose of this paper is to investigate whether and how participating in a branded Biennale (Venice) may legitimate and promote selected artists from the emergin...
Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers
Journal Article
Omar, M., Bathgate, I., & Nwankwo, S. (2011)
Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness review : CR, 21, 224-237. https://doi.org/10.1108/10595421111117489
The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative categories identified in the l...
E-consumer and the drive behind customer satisfaction: the Chinese online
Journal Article
Omar, M. (2010)
E-consumer and the drive behind customer satisfaction: the Chinese online. International Journal of Economics and Business Research, 2, 271-287. https://doi.org/10.1504/IJEBR.2010.032296
The purpose of this paper is to present and validate a model of factors influencing the customers' satisfaction on internet shopping in China. To attain these, a questionnaire...
Growing market strengths: management of innovations in high-growth SMEs.
Book
Lewrick, M., Omar, M., & Williams Jr, R. (2010)
Growing market strengths: management of innovations in high-growth SMEs. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship Marketing: principles and practice of SME marketing, 196-210. Routledge
Competition and competitive advantage in SMEs.
Book
Omar, M. (2010)
Competition and competitive advantage in SMEs. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship marketing: principles and practice of SME marketing, 320-335. Routledge
Entrepreneurship Competencies and Management Capabilities for Innovation and Sustainable Growth: Empirical Study
Book Chapter
Omar, M., & Lewrick, M. (2010)
Entrepreneurship Competencies and Management Capabilities for Innovation and Sustainable Growth: Empirical Study. In L. Al-Hakim, & C. Jin (Eds.), Innovation in Business and Enterprise, 105-119. IGI GLobal. doi:10.4018/978-1-61520-643-8.ch008
The aim of this chapter is to challenge the context of innovation education. We build our arguments in step with actual practice analyzing data from over 200 innovative compan...